Monday, May 4, 2009

What about relation of satisfaction with repurchase intention ?

Are satisfaction have a direct relation with repurchase decision?

What about relation of satisfaction with repurchase intention ?
Generally, yes.... It a person is satisfied with the benefit he got from the purchase he made, the likelihood that he will repurchase or patronize the product is very high. In some cases, if not most cases, price is also a factor. Yes, you might be super satisfied but if your budget is quite restricted then though the intent to repurchase is present, the actual repurchase might not happen.





Hope this helps.


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